Built for clinics first. Now for law firms.
Firm AEO is the sister company of ClinicAds, the answer-engine practice we built for regulated healthcare. Law is the same problem in a different profession: a licensed professional, a client asking an AI who to trust, and advertising rules that punish anyone who gets loose with claims.
ClinicAds started in 2024 as a growth agency for plastic surgeons and med spas. By 2026 the most useful thing we did for a practice was no longer the ads. It was making the practice the name an AI assistant returned when a patient asked who to trust. We built a method for that, measured it as an appearance rate, wrote a guarantee against it, and ran it until ChatGPT named ClinicAds itself first when asked for an agency in our category.
Attorneys kept asking whether it would work for them. It does, with two differences: the sources assistants read for lawyers are different (Avvo, Justia, state bar directories, legal press), and the advertising rules are stricter. Firm AEO is that method with those two differences built in, operated by the same people under MMC Group LLC.
What we believe
Appearance rate is the only honest number.
There is no rank in ChatGPT. Ask the same question twice and you get two lists. So we run every tracked question a hundred times a month and report how often your firm appears. That number moves, and we show it moving.
Attorneys are the entity, not just the firm.
Clients ask assistants for a lawyer. The engines resolve people: bar admissions, certifications, publications, the matters a state lets you describe. Half the work is usually building the attorney-level record that never existed.
Bar rules are a design constraint, not an afterthought.
Every asset that goes live under a firm's name is checked against ABA Model Rule 7.1 and the state's own advertising rules first. We would rather publish less and keep your license boring.
The retainer is honest because the answers move.
Sources that get cited this month drop off the next. A build that is not maintained decays. That is the reason this is monthly, and it is the reason the guarantee re-runs monthly too.
Who you will work with
David Terrell
Founded ClinicAds in 2024 and Firm AEO in 2026. Runs strategy and the monthly query-set review for every client, and signs off on every asset before it goes live. Writes here on Mondays, Wednesdays, Fridays and Sundays.
LinkedInWill Bursch
Maps the question sets, runs the monthly appearance-rate captures and the competitor citation teardowns. Writes here on Tuesdays, Thursdays and Saturdays.